Category Archives: Marketing Unplugged

Marketing Unplugged: Super Foods

Going to the grocery store can be a dreary chore, so I reframe the trip as a contest of wills between me, the wily consumer, and marketers, eager to suck me in with their coveted eye-level shelf-space, flashy packaging and … Continue reading

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Podcast: Marketing Unplugged: Superfoods

http://www.fanagrams.com/blog/wp-content/uploads/2017/09/Super-Foods.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSWhat the hell is a superfood anyway.  Turns out it is nothing. Share: Follow Liza Blue on:

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Podcast: Marketing Unplugged: The Logo on My Computer

http://www.fanagrams.com/blog/wp-content/uploads/2016/12/Marketing-Unplugged-The-Logo-on-My-Computer.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSThe upside down logo on my computer confused me when I tried to open it.  Then I realized that my inconvenience was merely part of Lenovo’s word of mouth … Continue reading

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Marketing Unplugged: The Logo On My Computer

  At first I was enamored with my new Lenovo laptop.  Its peppy red color and compact design were as cute as a bug’s ear and perfect for spontaneous writing venues.  And then I tried to open it.  The laptop … Continue reading

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Marketing Unplugged: An Honest Advertisement

The Genius of Birds is a book that provides a compelling tour of bird intelligence based on their navigational skills, architectural skills and vocal virtuosity.  But it was the chapter on avian aesthetics that most piqued my interest.  Specifically, I was … Continue reading

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Podcast: Marketing Unplugged: Madagascar Vanilla

http://www.fanagrams.com/blog/wp-content/uploads/2016/07/Madagascar-Vannilla.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSMy menu says the vanilla in the creme brulee comes from Madagascar.  What should I do with this information?  Have I been eating crap vanilla my entire life? Share: … Continue reading

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Marketing Unplugged: Madagascar Vanilla

  Recently we dined at a local bistro, a casual spot falling comfortably between family dining and fine dining.  Very straight forward entrées –  grilled rosemary chicken, grilled salmon, various pasta dishes – but I was confused by the description of the … Continue reading

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Podcast: Marketing Unplugged: No Needle No Scalpel Vasectomy

http://www.fanagrams.com/blog/wp-content/uploads/2016/06/Marketing-Unplugged-Vasectomy.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSNo needle no scalpel vasectomy sounds too good to be true! Share: Follow Liza Blue on:

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Marketing Unplugged: Roasted Black Garlic Potato Chips

On a quick dash through the grocery aisles to pick up last minute items – mascarpone cheese for a lime pie, lemon for the kale salad – I impulsively grabbed a novelty bag of “Kettle Cooked Black Garlic Chips.” When … Continue reading

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Podcast: Marketing Unplugged: Roasted Black Garlic Potato Chips

http://www.fanagrams.com/blog/wp-content/uploads/2016/06/Black-Garlic-Chips.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSDissecting the dissembling marketing claims of a humble bag of potato chips. Share: Follow Liza Blue on:

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