{"id":2314,"date":"2016-06-13T10:34:42","date_gmt":"2016-06-13T15:34:42","guid":{"rendered":"http:\/\/www.fanagrams.com\/blog\/?p=2314"},"modified":"2016-07-22T17:09:59","modified_gmt":"2016-07-22T22:09:59","slug":"marketing-unplugged-no-needle-no-scalpel-vasectomy-2","status":"publish","type":"post","link":"https:\/\/www.fanagrams.com\/blog\/2016\/06\/marketing-unplugged-no-needle-no-scalpel-vasectomy-2\/","title":{"rendered":"Marketing Unplugged: No Needle No Scalpel Vasectomy"},"content":{"rendered":"

\"vasectomy\"<\/a><\/p>\n

As one of the few women who listens to sports radio, I am privileged to get the inside look at male-oriented ads \u2013 frantic last minute flowers or pajama-grams on Valentine\u2019s or Mother\u2019s Day, the heartbreak of low-T (i.e. testosterone) or ED (erectile dysfunction).\u00a0 This week a new ad appeared in heavy rotation \u2013 no needle, no scalpel vasectomy, offered by the Vasectomy Clinics of Chicago.<\/p>\n

The voice over consisted of a satisfied customer casually dismissing the last contrived excuses for men reluctant to forever remove a ready supply of their DNA from the world\u2019s gene pool.\u00a0 The needle to inject local anesthesia \u2013 Gone! The scalpel to make the little nick to get at vas deferens \u2013 Gone!\u00a0 It sounded like the Vasectomy Clinics of Chicago had a magic coagulating wand to wave over the groin.\u00a0 No harm no foul.<\/p>\n

Now here is a basic marketing tip for consumers in any venue.\u00a0 If something sounds too good to be true, immediately request the fine print.\u00a0 Anyone with even the slimmest grasp of male anatomy should realize that the skin has to be breached somehow, and if not with a sharp object \u2013 well then with what?<\/p>\n

It turns out that the alternative to a needle is some sort of jet-propulsed spray that forces lidocaine through the skin.\u00a0 C\u2019mon boys, just do the needle, it\u2019s nothing more than what you have experienced at the dentist or with the flu shot, and with a needle you can be sure you are getting adequate and accurate numbness, which in my mind should be priority one.<\/p>\n

Now the scalpel bit.\u00a0 Instead of a quick incision, the no scalpel vasectomy subs in a stabbing puncture wound.\u00a0 On YouTube the wound looks like it is about the size of a pencil and is made with a pair of curved forceps applied with muscled force. Once through, the forceps stretch the wound even further until the vas can be grasped and pulled out into the light of day through the puncture hole.\u00a0 Then guess what, the vas is severed with a scalpel! \u00a0And then of course there is the opposite\u00a0side.<\/p>\n

The other thing that is not mentioned is the shaving.\u00a0 Yes, the scrotum, both sides, should be as smooth as a baby\u2019s butt.\u00a0 The clinic states that the patient can do his own prep work, but if not, the deed will be done in the office.\u00a0 And chances are the task will fall to a distracted\u00a0and rough-handed nurse wielding a dull razor.\u00a0 The final disturb point, and the one that is likely a greater psychological hurdle than the proximity of sharp objects and genitalia, is the fondling of the testicles as the procedure is done.\u00a0 This simply cannot be avoided.\u00a0 Okay, fondling is too strong a word, but the man-berries will be handled, at the very least like an old Greek man casually massaging a string of jumbo-sized worry beads.<\/p>\n

Now normally I would object to such a virtuoso performance of marketing dissembling, but in this case, I feel that the cause is just.\u00a0 Simple, safe, permanent, men assuming responsibility.\u00a0 I hope that that sugar-coating\u00a0no needle no scalpel vasectomy is just the tipping point needed.<\/p>\n

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As one of the few women who listens to sports radio, I am privileged to get the inside look at male-oriented ads \u2013 frantic last minute flowers or pajama-grams on Valentine\u2019s or Mother\u2019s Day, the heartbreak of low-T (i.e. testosterone) … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-2314","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7iVc8-Bk","post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.fanagrams.com\/blog\/wp-json\/wp\/v2\/posts\/2314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fanagrams.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fanagrams.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fanagrams.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fanagrams.com\/blog\/wp-json\/wp\/v2\/comments?post=2314"}],"version-history":[{"count":3,"href":"https:\/\/www.fanagrams.com\/blog\/wp-json\/wp\/v2\/posts\/2314\/revisions"}],"predecessor-version":[{"id":2366,"href":"https:\/\/www.fanagrams.com\/blog\/wp-json\/wp\/v2\/posts\/2314\/revisions\/2366"}],"wp:attachment":[{"href":"https:\/\/www.fanagrams.com\/blog\/wp-json\/wp\/v2\/media?parent=2314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fanagrams.com\/blog\/wp-json\/wp\/v2\/categories?post=2314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fanagrams.com\/blog\/wp-json\/wp\/v2\/tags?post=2314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}